The Expert Interviews Podcast
About This Show
Greg Elwell, host of the show interviews top authors, innovators, thought leaders and marketing experts on topics such as digital and content marketing, conversion marketing, tools and technologies.
Greg is a copywriter at Leadpages where he has written extensively on conversion marketing strategies and best practices for customer success and certification training. Greg's background includes starting and running a digital marketing consulting business for nearly ten years, and a 15+ year career involving field marketing in the wireless industry.
Most Recent Episode
How Kathy Colaiacovo Grew a Marketing Consulting Business
My expert guest today is Kathy Colaiacovo, founder of Pepper It Marketing, based in Halifax, Nova Scotia. Kathy is also a Leadpages Conversion Marketing Certified professional. I’m really excited to share with you Kathy’s Conversion Marketing Certification success story. But it’s more than that. It’s more than learning and applying proven conversion marketing techniques to grow your business and help your clients succeed. It’s a story of what Kathy did with the opportunities that were presented to her, despite having to deal with some of her biggest fears. It’s a story about hearing a knock on the door and opening the door to see where it might take you. It’s a story about listening to what others think you could do...Doing your homework...and then implementing a plan to give you the best possible opportunity to succeed. It’s a story of seeing what works for your own business and then applying it to help your clients business succeed It’s a story of gradually, but surely evolving your business model over time to take advantage of the opportunities presented, and to hone your craft. It’s the story of how Kathy Colaiacovo grew a marketing business - one knock and one door at a time. Show Soundbites "If opportunity knocked, I would always try to answer the door and see where it would take me." "As someone who dropped out of the university because of social anxiety, participating in bi-weekly networking events was my big terror barrier." "I'm here in Nova Scotia and 75% of my clients ha