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An AirAsia flight from Malaysia to Sydney mistakenly lands in Melbourne. As it turns out, when entering the coordinates of the plane's position and trajectory, the pilot incorrectly entered the longitude from a sign outside the cockpit window as 01519.8 east (15 degrees 19.8 minutes east) instead of 15109.8 east (151 degrees 9.8 minutes east). It’s a simple, tiny mistake that over time amplified into a very big outcome. Each day, when you market your business, what are the decisions that throw you off course, and can they be avoided? Will a change to your platform be its demise or its salvation? We are putting a magnifying glass to these questions in what we are calling “The Little Things Edition” of Is There There There, the podcast from Kansas City based digital marketing agency Graphicmachine.

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