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Episode Info: Forbes Riley is the Queen of Infomercials having done 167 of them and generating over $2.5 billion in sales. Forbes reminds us that if you’re giving a presentation, start with the end in mind. When you sell something, you don’t sell the features, you start with the benefits. I asked how important are bonuses are in a pitch and she said to look at your pitch as a recipe, every ingredient is vital. The secret to selling is simply giving what people want! Forbes also says that in life, don’t be scared to declare what you want. What would you like permission for? Success? Look for Forbes Riley at the upcoming 10XGrowthCon!Read more »

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