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Over the last 12 years, each US election cycle has attracted digital’s best and brightest to push the digital envelope of political communications and campaigning. With many going on to form start-ups and influencing wider digital practice, once the cycle finishes. A few days before the US Presidential election, I spoke to Jason Wojciechowski, the Creative Director, CoreLab, about some of the emerging trends that have come out of the 2016 US Presidential election cycle, and what charities, social enterprises and not for profits can take away to learn, test and build upon in their work. Jason also shares some tips for charities to improve their digital program.

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