The Golf Industry Podcast
About This Show
The Golf Industry Podcast is dedicated to sparking conversation about technology and innovation as it applies to the management of golf courses. Our goal is to highlight common issues Owners, Directors and Managers are experiencing, and by consulting with industry thought leaders, we provide you with detailed and actionable advice to use at your own facility.
Matt Welliver, host of the Golf Industry Podcast, has over 17 years of club management and distribution experience, and has sold technology and distribution solutions for Jencess Software, Active Network, and OpenTee/GolfSwitch to facilities all over the world.
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Most Recent Episode
Ep. 7 - Miles Mortensen: Selling Golf By The Hole
This week our host Matt Welliver speaks with Miles Mortensen, general manager of The Links at Brunello.
It's safe to say that Miles operates his golf course in a revolutionary way. The Links at Brudenell sells 13% of its tee times on a "golf by the hole" basis, meaning that golfers can come in and choose to play however many holes they want from 3 to 18.
The course also bills its memberships in much the same way. Like any other course, members purchase packages that offer tee times at a discounted rate, but package owners are billed for each hole played instead of each round.
Selling golf by the hole has been a very successful initiative at The Links at Brunello. The course has benefitted from an increase in occupancy, more interest from younger audiences and women, as well as a bump in food and beverage sales.
In the podcast, Miles breaks down all the positive changes that switching to this membership and green fee model has brought to his operation.
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Episodes of This Show
Nov 13, 2017
Sep 12, 2017
Aug 21, 2017