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Episode Info: In this episode of the Business Marketing Podcast I have the pleasure of interviewing 32 year old Melbourne, Australian Author serial entrepreneur Pete Williams. Pete's businesses make a total of $500,000 a month. Yes, $500k! Pete is a family man, an author, podcast host and he has also created quite a few companies over the years such as Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group. A man who truly walks the marketing talk. This is a great podcast where Pete discusses some of the business strategies that have helped make him such a success and he also shares his secrets to the "7 Levers of Business." The 7 Levers (aka drivers of profit) are Traffic, Opt-Ins, Conversions, Average Items Per Sale, Average Item Value, Average Transactions Per Period. PETE'S PODCAST: Preneurmarketing.com  
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