Global Product Management Talk
About This Show
#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.
Most Recent Episode
TEI 167: Value Innovation in 10 steps for product managers
6 days ago
Global Product Management Talk is pleased to bring you the next episode of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
The last interview, episode 166, was a panel discussion with innovators at companies using Value Innovation to discover what customers really want before building a product. The panel participants talked about a 10-step process they used. This discussion provides details for each step as well as where additional resources are found.
To learn the 10 steps, I invited Dick Lee, the founder of Value Innovations and a long-time practitioner of the Value Innovation method, to talk with us.
The 10 steps in Value Innovation are:
Define project mission and objectives,Define value chain and identify the most important customer (MIC),Develop “as is” and “best in class” value curvesConduct contextual interviews to uncover unmet needsDevelop “to be” value curve,Review “to be ” value curve with the MIC,Modify “to be” value curve,Define value proposition,Determine how to deliver the “what,” andConfirm with MIC that the “how” is compelling
Rated 5 out of
I look forward to the wide range of guests all passionate about different aspects of managing, delivering, developing products in various industries. Great listening and love when I can also join in live on twitter using hashtag #prodmgmttalk Its great to see questions on twitter and hear shout outs to the people participating @prodmgmttalk
Date published: 2014-02-25
Rated 5 out of
I try to tune in live weekly as each discussion provides insights into the speaker's expertise. Great to hear about product events and other resources for product professionals at the front of each show. Keep up the great effort - just keeps improving!
Date published: 2014-03-19
Rated 5 out of
Great content weekly!
This show has great guests and discussions on issues that forward my startup business. Insights into how to implement product management principles, Agile methodology and marketing strategies are quite valuable.
Date published: 2013-11-05