Global Product Management Talk
About This Show
#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.
Most Recent Episode
TEI 159: Don’t make the customer feel anxious. The failure of Crystal Pepsi
4 days ago
Global Product Management Talk is pleased to bring you the next episode of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
No one and no organization has a perfect record when it comes to releasing new products into the market. Failures are frequent — around 40% or so depending on the industry — and they happen at small companies, big companies, and experienced companies, including Pepsi.
In this episode, you’ll learn a simple and profound concept that every product manager and product marketer must understand. And, this is an easy one to get wrong. Even Pepsi got this wrong when they created a new product called Crystal Pepsi.
The simple part of the concept — don’t confuse your customer.
The profound part — when introducing something new or making a change, give your customer a reason.
My guest to explain this concept is Kyle B. Murray, the Vice Dean and Professor of Marketing at the Alberta School of Business. Kyle studies human judgment and decision making. His research uses the tools of experimental psychology and behavioral economics to better understand the choices that consumers make.
He is a co-author of an article explaining the mistake Pepsi made with Crystal Pepsi. When I read the article I recognized how important the concept is to product managers and contacted with Kyle to tell us about it himself.
In the discussion you will learn the:
Reason people didn’t purchase Crystal Pepsi.Solution to the issue so you don’t make the same mistake.Examples demonstrating the solution.
Rated 5 out of
I look forward to the wide range of guests all passionate about different aspects of managing, delivering, developing products in various industries. Great listening and love when I can also join in live on twitter using hashtag #prodmgmttalk Its great to see questions on twitter and hear shout outs to the people participating @prodmgmttalk
Date published: 2014-02-25
Rated 5 out of
I try to tune in live weekly as each discussion provides insights into the speaker's expertise. Great to hear about product events and other resources for product professionals at the front of each show. Keep up the great effort - just keeps improving!
Date published: 2014-03-19
Rated 5 out of
Great content weekly!
This show has great guests and discussions on issues that forward my startup business. Insights into how to implement product management principles, Agile methodology and marketing strategies are quite valuable.
Date published: 2013-11-05