Step Out! Podcast
About This Show
Life is too short to live it without purpose and passion. We often dream about changing the world but unless you Step Out! to live life and love the life you live, those dreams will just fade away into the darkness. Tune in each week as Glen Guyton shares stories and interviews interesting and ordinary people doing extraordinary things. New episodes post each Wednesday.
Most Recent Episode
Cultural Competency: Bad Ads
If marketing and advertising programs fail to take into account cultural, racial and ethnic differences among their targeted populations, companies miss opportunities to maximize the return on their investment. It’s imperative to understand how to develop a message that responds to the needs and cultural preferences of the members of our diverse marketplace. It’s no surprise that while more and more companies have access to both clients and information via social media, just one cultural faux pax means running the risk of undermining the long-term success of their brand and the goodwill that may have been established over the years.
Listen to the podcast and download the free PDF: Ten Simple Tips for Culturally Competent Ads It doesn’t matter if you are marketing for a Fortune 500 company or the local PTA, these ten tips will help keep you out of trouble and your message clear.
Rated 5 out of
You Better Step Out!!!
It is truly a pleasure to know that Glen has launched the Step Out! Podcast. This is truly a great show with a genuine host and wonderful guest. If you have a desire to step out and do something extraordinary in your life, this podcast will provide fuel to your fire! Press play and enjoy!
*Jay (Right to R.E.A.L. Love Podcast)
Date published: 2015-09-08