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Episode Info: Do you ever feel bad when you're trying to persuade people to buy your products? Well STOP! If you believe in your product, you're trying to convince them of what you already feel: that this will make their lives better. I talked to copywriter extraordinaire Ray Edwards about this and he was careful to stress the difference between persuasion and manipulation. If what you're selling will make them happy, it's persuasion; if they'll regret the purchase later, it's manipulation. Ray also pointed out why selling is so uncomfortable for many people. (Hint: It feels like we're doing two things we've always been told not to do!) He also gave us some homework: To go out and get rejected 100 times! The thing is, you'll probably never manage that, because too many people will say yes to you! Be sure to check out Ray at his website - you'll come away feeling much better about doing the work of selling.
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