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Episode Info: Starbucks has decided to get into producing a regular video show! Why should you care and how does it affect YOU as a business owner? Having a regular video show where you have constant contact with your viewers, customers and potential customers is the best way to get them to engage with you, and create the all important relationship with your customers so they know, like and trust you. More and more large companies will get into this in the future, and right now is the perfect time for you to be ahead of the curve! Think about how Kickstarter works. You want your audience to invest in what you’re doing. Your goal is to have an audience that will constantly support your show. You want a RELATIONSHIP with your audience.  If you're struggling with what to content to do on a regular basis, think about what your audience cares about rather than what your business is ABOUT... just like what Starbucks is doing. Whatever content you do, be sure you're always providing value!
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