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Social Media Marketing World is the largest social media conference in the world and while it has many people scurrying about to capture all of the new and exciting ideas pouring into the industry, it is also a place filled with some familiar faces. Host Shane Cicero gets to connect with none other than past SMBMad Speaker and all around live video pro, Heather Heuman of Sweet Tea Social Marketing and the Madison area's very own Jocelyn Dornfeld of 365 Marketing. Heather and Jocelyn share what their 3 big take aways learned during the conference were and you might just be surprised at what they are. As a part of that conversation we dive into the importance of A/B testing your website, how to tell a great story with your brand and why now more than ever you need to get comfortable in front of that video camera.

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