Go inside the minds of top chief sales officers. What are their stories? Their challenges? What drives them to succeed? On Lessons in Sales Leadership, sales and marketing guru Brent Adamson interviews heads of sales about the decisions they’ve made and the lessons they’ve learned on their journey to success as a sales leader. About the Host: Brent Adamson, Distinguished Vice President of Advisory, collaborates with heads of B2B and B2C sales and marketing around the world. Brent’s work spans a wide range of commercial challenges, including customer buying behavior, sales performance, marketing excellence, commercial strategy, content marketing, customer/consumer experience and understanding, sales management, personalization, leadership and coaching, organizational productivity, and both in-person and digital customer engagement. He is a sought-after speaker and facilitator, with more than 25 years of experience as a professional researcher, teacher, and trainer. He is also the co-author of The Challenger Customer and the best-selling The Challenger Sale and has written for a wide range of business publications including numerous articles in the Harvard Business Review, along with Forbes, Bloomberg Businessweek, and Selling Power.Read more »
Go inside the minds of top chief sales officers. What are their stories? Their challenges? What drives them to succeed? On Lessons in Sales Leadership, sales and marketing guru Brent Adamson interviews heads of sales about the decisions they’ve made and the lessons they’ve learned on their journey to success as a sales leader. About the Host: Brent Adamson, Distinguished Vice President of Advisory, collaborates with heads of B2B and B2C sales and marketing around the world. Brent’s work spans a wide range of commercial challenges, including customer buying behavior, sales performance, marketing excellence, commercial strategy, content marketing, customer/consumer experience and understanding, sales management, personalization, leadership and coaching, organizational productivity, and both in-person and digital customer engagement. He is a sought-after speaker and facilitator, with more than 25 years of experience as a professional researcher, teacher, and trainer. He is also the co-author of The Challenger Customer and the best-selling The Challenger Sale and has written for a wide range of business publications including numerous articles in the Harvard Business Review, along with Forbes, Bloomberg Businessweek, and Selling Power.Read Less
Brent Adamson interviews Mitch Little, who leads the Worldwide Sales and Applications Engineering team at Microchip. The two discussed Mitch’s approach to critical and controversial decisions he’s made including eliminating sales commissions and focusing his sales team’s training on their purpose rather than products.