The Growth Lab by LOCALiQ

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Sometimes growing your business can feel like a never-ending experiment! The Growth Lab podcast by LOCALiQ delivers formulas and strategies from interviews with the biggest minds in business to help get YOUR business growing. Not only do we bring the FUN, but you'll also get a downloadable 'Lab Notes' with every episode with key takeaways AND question prompts to help you get out of your head and into ACTION!Read more »

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Demystifying SEO with Rob Frost-Dean

Oct 8, 2019 · 42 minutes

Andre and Tracy are in Dallas today talking with Rob Frost-Dean. Rob is part of the LOCALiQ team and is the director of SEO services. Rob works directly with clients and manages the team that helps them with their SEO campaigns. We get so many questions and find that there is so much confusion about SEO that we’re really happy to have Rob here today to help shine a light on the world of SEO. Before joining ReachLocal in 2015, Rob was the director of Professional Services at SearchDex, an SEO agency that is headquartered in Dallas. Rob has over 20 years of business experience in diverse work sectors including journalism. Rob helps demystify SEO and explain what it encompasses. He also shares some of his SEO success stories helping local and small businesses. We also learn a few quick tips that you can implement in your SEO strategy. Show Notes: [08:14] Rob began working in journalism. He was very interested in design and interaction with people. This led to web development and IT support. [09:17] He's worked in a number of fields and lived in a number of cities. [09:39] Rob was working for an SEO agency in Dallas and ReachLocal asked him if he was interested in working with them. [11:47] SEO should be looked at as part of a comprehensive strategy. [12:29] We really have to understand what the people are looking for and make sure everything from the website to the business listings to the content are published in a way that reaches the people. [13:18] SEO isn't the same for everybody. The campaign starts with the website. It's important to know your audience and understand your competition. Make your website as attractive and user-friendly to your audience as possible. [14:17] Then focus on the other online aspects such as your directory and listings and things like that. All of this is important especially the customer generated content or the reviews. [15:24] You want to have a consistent presence where everyone knows who you are and where to find you. [15:47] Then you Branch out to social media and paid ads. [18:24] Google is a moving target with all of the algorithm changes. [21:14] SEO takes time. New clients have some type of SEO right off the bat. There will also be seasonal fluctuations and things need to be tested. SEO is a long-term play. [23:22] Organic search continues to grow. [24:01] Download speed matters on a website. Mobile speed is important. Content needs to be informative. Use Google Analytics to see if your content is performing. [26:43] Rob shares a success story of creating a web presence for a pond supply company. They focused on making this company the pond authority. People interacted through social channels. They used this interaction to generate content and FAQs that would generate more traffic. [31:34] Make your content important and useful. If you are an emergency plumber be available for emergencies. [32:34] The education phase of search includes reading blogs and reviews. Off site content like r...

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The Growth Lab by LOCALiQ

About This Show

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Most Recent Episode

Demystifying SEO with Rob Frost-Dean

Episodes of This Show

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The Growth Lab by LOCALiQ

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Listen Whenever

Related Shows

Most Recent Episode

Demystifying SEO with Rob Frost-Dean

Episodes of This Show

Send a link to your phone to take
your podcasts on the go.