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Who Are You Podcasting To?

Howdy -- I’m Kyle Bondo, and this is Podfader! My ongoing podcast series for helping you survive the day-to-day struggle that comes with keeping a podcast going.

Episode #18Figuring out your target audience is one thing, but need to go further to what your one true listener needs, wants, and is asking you to create.

Personas A persona is one way to discover who your target audience is. However, personas only go so far. To really understand your audience, you need to find your target listener. What do they need, want, and are asking you to create that will help them with their specific problems. When you podcast, you need to be talking to that one listener -- your target listener -- and advocating for them. However, before you can do that, you have to do get very detailed.

Meet Teri I share my target listener Teri. Teri is more than just a mix of data and demographics. Teri is a struggling professional that wants to podcast but needs someone to fill in the tiny details that connects everything together. Who is YOUR Teri?

And now you know!

About the Show Podfader, hosted by Kyle Bondo, focuses on tackling the challenges all podcasters face when the drive to keep podcasting becomes a struggle. If you’re a podcaster or trying to become one, Podfader is your sanctuary for getting you through the messy middle of any podcasting journey. Stop podfading and start podcasting!

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