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At Booz Allen, everything begins and ends with employees. They needed them to feel connected to a collective purpose and share the company story. This was easier said than done. The majority of their employees work within the Department of Defense or the Intelligence Community – making them highly risk-averse, difficult to reach during business hours, and not social media savvy. In this talk from the 2018 AMPlify Conference, Donald Jones, Lead Associate & Social Technologist with Booz Allen shares how they developed a comprehensive approach as part of their overall employee engagement strategy to get employees smart on social media, educ ate them on how to safely and effectively talk about work online, and provide them a tool to make it easy for them to do so.

What You’ll Learn:

• How Booz Allen shifted employee social media culture from ‘risk averse’ to ‘safe sharing’

• What mix of training and educational resources Booz Allen used to meet the diverse needs of a large employee and leadership base

• How to leverage employee advocacy tools to reach dispersed employees and make sharing easy and safe


Connect with Donald on twitter @oleandros or LinkedIn

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