Welcome to Season 3 of The UV Effect Podcast. If you are an entrepreneur, a sales rep or aligned in any way with a product or service, it’s important that you confidently understand what makes that thing so special. With that idea in mind, this podcast is all about shifting the focus of the Unique Value from the product or service to YOU. I want you to learn how to ask and answer the question, what unique attributes do you acquire that set you apart from others? Understanding your Unique Value and allowing it to be at the forefront of what you do in life can have a positive effect on your life personally, professionally and in the lives of others. If you want to learn more about the UV Effect and how to unlock it, check out my three part break down called The UV Effect Formula spanning episodes 17, 21 and 23. Your Unique Value isn’t just what makes you different or special, it's what makes you capable of doing everything you are able to do. You have the innate gifts you have for the distinct purpose of making the impact you're supposed to make in this world. That means that the obstacles you face are not meant for you to not be able to push through them, they are there because you can push through them and become stronger for it. No matter what you are going through right now, know that you are capable of pushing through because you were born capable. Don’t give up so you can give yourself the chance to see what you’re made of and why.