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I know what you're thinking, "Please, not another new year, new you thing." Don't worry, this isn't one of those kind of episodes. Well, not really anyway. :) This episode is me sharing a powerful principle of branding with you. A principle that can help you improve your experiences in life by helping you improve how you're perceived by the person who matters most in your life. You. That doesn't sound so bad, now does it. You may be asking, "Why does it matter what I think of myself, anyway? I don't care what I think of me. I care what my family, friends, co-workers, and boss thinks of me." Well, here's a little secret about the human experience. The world is a mirror, forever reflecting what you are doing, within yourself." ~ Neville Goddard When you start thinking more highly of yourself, lots of good things begin happening, among them, others start thinking more highly of you too. It begins within, in how you perceive yourself, and in the on-going effort you put into developing and maintaining your most important relationship - your relationship with yourself. Let's get into it. In this episode, you'll discover: How to use a powerful branding concept to improve the way you think of yourself so you can realize better experiences in lifeWhy there are no accidents when it comes to how you perceive yourself, and how you can consciously design your self-concept to support the experiences you want to haveThe importance of an on-going daily process for maintaining your self-conceptHow to reverse engineer your life, beginning with the experiences you want to have and arriving at the present moment, and how you need to think, feel, and act to cause the experiences you want Here are some questions derived loosely from the world of branding to help you develop your self-concept in a way that puts you in alignment with the circumstances you want in life. How do you want to feel about yourself?How do you want to perceive yourself?How do you want to show up in the world?What can you think about to cause you to feel this way more often?What kind of self-talk can you engage in to cause you to feel this way more often?What kinds of activities can you engage in to cause you to feel this way more often? If you're like me and enjoy geeking out about branding and marketing, then you may be interested in the following books. A lot of the insights I shared in this episode come from these three wizards of branding. Building a Storybrand: Clarify Your Message so Customers Will Listen, by Donald MillerBrand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need, by David BrierAll About Them: Grow Your Business by Focusing on Others, by Bruce Turkel Quote of the Week: Ideas are the currency of innovation." ~ David Brier (Commentary: Better ideas about yourself will help you show up and behave better in the world, which in turn will help you have better experiences.) Resources Mentioned: See above Awesome Resources Created Just For You: Just Be It!: The Secret to Having What You Want in Life - We live in a universe governed by cause and effect. Learn how to be the cause of the experiences you want to have in every area of your life.The Alchemy of Despair: 17 Practical Ways to Transform Sadness and Suffering into Happiness and Joy - The better you feel about yourself and your situation in life, the better the experiences you'll attract. These are 17 of the most effective techniques I've ever discovered for feeling better and reclaiming your happiness and your joy!The Magic of Being Series - Teach your child the importance of their self-image in a fun, entertaining way! Connect with me Facebook | Twitter | Instagram | Google+ How to review the show on iTunes - If you enjoy the podcast, it would be awesome if you'd take a minute and write a review on iTunes. To do that, just launch the iTunes podcast app on your computer or phone.

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