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So you’ve worked it all out - you have a master plan for launching your product….but what if you build it and nobody comes?

  • This happens more than you think
  • It’s important not to measure success against big league players that you’re trying to model.   This takes a while, and there’s no such thing as overnight success
  • The best thing you can do is change your approach - experiment with new techniques.  The worst thing you can do is change your style, your vision, your unique offering.
  • Find small successes along the way to validate and inspire you.
  • You have to be comfortable with hustle.

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