Sanctus want to change the perception of mental health. They see a world where people view it in the same way that they view their physical health, and have ambitions plans to put the first mental health gym on the high street. It all started with a blog post in which their co-founder, James Routledge, wrote about the stress, anxiety and panic attacks that arose from the pressures of running his first start up. The post received an extremely powerful response from readers who identified strongly with his message and wrote openly about similar experiences of their own. An idea was born. In this episode we spoke with James about how Sanctus is trying to become the Nike of mental health by making it feel relatable, accessible and aspirational.