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Episode Info: ble to comfortably lose money upfront. Learning all of this is complex and complexity can be scary, but the more you put yourself in complex situations, the less fear you will feel. [51:34] Joel recaps the 4 steps to scale any business fast: 1. Maximize front end offers through testing, optimization and refining your marketing skills — never outsource marketing. 2. Dial in your back end and know your numbers, know your numbers, know your numbers. 3. Do the work and get comfortable with back end reporting. 4. Be willing to go negative upfront to outbid your competition — don’t go beyond 180 days. Thanks for listening! Mentioned in this episode Other Joel Podcast Dan Fleishman — social media presence build...
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