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Episode Info: Charlie and Fredrik are talking books in this episode, Fredrik’s latest book ‘Trust is the New Currency’ is newly published and they are continuing work on their next book project ‘How to Make Money as a Teenager’ They share their experiences and knowledge of how to write, share and market a book successfully with advice that can help anyone get started.   KEY TAKEAWAYS Books are available in a range of formats – paper, audio and e-books and Amazon as an affiliate, facilitate the link between sellers and buyers. How do you begin to write? To make it easier have a structure What will the book be about? Who is if for? What’s the purpose of writing the book? If you write for academia you are aiming to add something to what is already out there. The majority of books are written to entertain and fill your time with engaging content being key. Value In any area there is a very small percentage of authors who dominate the sales in the niche. It all about gaining long term customers and to do this you must provide value through content. How can you market your book successfully? You need to have something to sell and a relevant audience. A marketing campaign including planning, and strategy is vital. You can amplify your marketing campaign through social media. If you achieve a ‘best seller’ you can use it for future marketing. Sending your potential business customers your book enables them to get to know about you in-depth before you’ve met. A book can be like a CV and helps to build your brand.   BEST MOMENTS ‘How you perform overall on Amazon and in the various categories – its challenging to find out how the rankings work’ ‘Get it out there and perfect it later’ ‘Different people, different interests in books’ ‘Eventually it comes down to whether people actually buy’   VALUABLE RESOURCES Invest In You Podcast Trust is the New Currency book by Sheila Holt & Fredrik Sandvall   ABOUT THE HOST Serial entrepreneur Fredrik Sandvall loves sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurs, personal development and doing fun things. He hopes to ensure you take action, helping others and yourself, plus enjoy the journey we call life.   CONTACT METHOD Contact Fredrik Sandvall – Invest in You    Contact Charlie Sandvall
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