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Episode Info: How do you start over in a new market and compete with established top producers? Kevin Markarian did it by investing online leads and developing follow-up systems for high-level conversion. Eventually, Kevin built a team and then a brokerage to support the lead flow, and he continues to leverage the best available digital tools to manage his growing real estate empire. Kevin is the Broker-Owner at Marker Real Estate, a wildly successful brokerage out of San Francisco with regional offices throughout California. Since its founding in 2014, Marker has become known as one of the nation’s most innovative companies and earned a spot on the Inc. 500. As a thought leader in the industry, Kevin is a regular contributor to RIS Media and Inman News, and he has served as a panelist and speaker for the National Association of Realtors. On this episode of Founders Club, Kevin joins Oliver to explain how he got his start in real estate working for a developer in the Central Valley and what he did to start over in San Francisco after the crash. He shares what inspired him to go all-in on online leads, discussing how the Marker Real Estate systems empower agents to grow their business. Listen in for insight on Kevin’s 1985 Bears Defense approach to marketing and learn how he is outsourcing his proven model to support others. Key Takeaways [1:48] How Kevin got his start in real estate Grew up in Modesto, introduced to broker at age 20 Hired on with top developer in 2003 (became #1 agent) [8:26] Kevin’s transition from Modesto to San Francisco Made decision to fail big in big city after crash Started buying leads, building SOI before move [16:17] The AHA moment Kevin went all-in on online leads NAR session on managing high volume of leads Bought all of San Francisco County from Realtor.com Built team to handle lead flow, CRM to track [27:50] What differentiates Marker Real Estate as a brokerage ISA team responds to online leads, sets appointments Long-term follow-up system = high conversion rate [36:15] How Marker Real Estate is growing now Expand to other markets throughout California Partner with others to use model in their business [42:25] Kevin’s strategy for growing his business Connect with hard-working, collaborative people Leverage digital tools to be everywhere all the time [50:52] Kevin’s 1985 Bears Defense approach to marketing Blast target audience with email, text and calls Become celebrity to client base on social media [59:43] The art of building duplicatable systems Keep it simple and battle test them yourself Ask others to document for your review [1:04:50] What Kevin is investing in now Natural hazard disclosure, mortgage ventures Profit centers related to real estate business Connect with Kevin Marker Real Estate Marker Advantage Marker Concierge Connect with Oliver Big Block Realty Oliver on Facebook Oliver on LinkedIn Resources Top Producer Follow Up Boss Zoom Verse CallAction RealScout PowerISA Virtudesk MyOutDesk LionDesk Real C...
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