Green Beauty Conversations by Formula Botanica | Organic & Natural Skincare | Cosmetic Formulation | Indie Beauty Business
About This Show
The Green Beauty Conversations podcast brings the world of green beauty to your earbuds. Join Gemma and Lorraine from the Formula Botanica Team as they demystify confusing topics on ingredients, formulations, business practices and political issues in the beauty world.
Hear directly from established brands in the green beauty sector and engage with a variety of experts who willingly share their knowledge with you.
Formula Botanica is the accredited online organic cosmetic science school, hosting thousands of students in 125+ countries who have enrolled for their award-winning online formulation courses. The school has long been a hub for artisan skincare entrepreneurs, who form part of their large, engaged global online community.
The global green beauty community looks to Formula Botanica for guidance on major events in the industry, such as new ingredient releases, innovative formulation techniques and indie business guidance. Formula Botanica is at the forefront of the global green beauty industry and is committed to bringing you the best and most up-to-date information from the green beauty world.
Listen to the Green Beauty Conversations podcast and become part of the global green beauty movement.Read more »
Most Recent Episode
EP 11. Beauty Insiders BYBI on Trends in the Natural Beauty Market
We decided it was high time to take stock of the natural beauty market now that it has matured and is going mainstream. Immediately, we thought of our graduates Elsie and Dominika from BYBI Beauty as the ideal interviewees to discuss a raft of perennial issues such as greenwashing and the use of those vague terms we see liberally and often erroneously used in the beauty business, such as sustainable, cruelty free, and even the word natural. Entrepreneurs, beauty bloggers and Formula Botanica graduates Elsie and Dominika of BYBI Beauty more than have their fingers on the pulse of the natural beauty market. In the space of three years, they have launched not only a successful beauty blog Clean Beauty Co, but also in the summer of 2017, their own high-performance natural skincare range BYBI Beauty. Their blog has developed into a major content platform tackling natural beauty market issues head on, while their brand, which stands for 'By Beauty Insiders', has raised serious start-up funding and is now retailing in some leading retailers. As natural beauty consumers, formulators, pundits and entrepreneurs, Elsie and Dominika know the natural beauty market inside out and raise more than food for thought in this Green Beauty Conversation. In this episode, you'll hear about: The numerous shades of green that exist in the natural beauty market today. How greenwashing is alive and well and confusing consumers more than ever. Why bashing the use of synthetics and scaremongering about 'chemicals' is not helping anyone. Why consumers are focusing first on efficacy when choosing skincare. The next big thing in natural beauty - clean, green, vegan make-up. Elsie and Dominika also shared valuable insights that can help anyone thinking of starting a natural skincare brand today. Key take-aways include: Consumers are asking more these days about brands' ethical values such as Fair Trade and labour issues not just about their impact on the physical environment. There are many shades of natural that can be acceptable to the green consumer; just be honest in how you explain your brand values and product ingredients. Don't use vague or trending terms for the sake of it. The natural make-up market is trailing green skincare, so might be a good niche to investigate if you're thinking of starting a brand. Don't underestimate the power of social media to make or break a new skincare brand. Lever its potential strategically and wisely. Don't assume beauty consumers understand the true meaning of organic, nor organic certification. They often use it interchangeably with 'natural'. You can find Elsie and Dominika over at Clean Beauty Co and BYBI Beauty: Clean Beauty Co website. Clean Beauty Co on Instagram. Clean Beauty Co on Facebook. Clean Beauty Co on Twitter. Clean Beauty Co on Pinterest. BYBI Beauty website BYBI Beauty on Instagram BYBI Beauty on Facebook. BYBI Beauty on Twitter. Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.Read more »
Rated 5 out of
Thank you for such informative podcast! They had such eye-opening information in them; for instance, I didn’t realise that that cosmetic regulations in the US were as relaxed as they were. Regulations for cosmetics/skincare are so important as you say not only for customer safety but for the formulator and to protect the business. Even as a qualified beauty therapist/aromatherapist I may be overwhelmed as to where to start initially with complying with regulations. I like how you broke it down into actionable steps; batch recording system, listing correctly, weight, regulations, GMP, has it been tested for stability and microbes and so forth. I took several skincare formulation courses years ago, however I was not confident moving forward now I know why; they did not offer courses on stability testing nor was it ever mentioned, as was safety assessors never mentioned either! It seems that one of the many reasons Formula Botanica’s graduates are very successful is because of the high level of education they are given.
Date published: 2018-03-03
Rated 5 out of
Listened several times!!
Great episodes!! I've listened to them several times and really opened my mind on terms (natural) and (chemical free).
Thanks a lot :)
Date published: 2018-03-05