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Episode Info:

How Google Ads works, when you should consider using Google Ads, and best practices for YouTube ads with Chris Schaeffer.


Welcome to episode 198 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Schaeffer all about Google Ads.

Using Google Ads as a Blogger 

We see ads all of the time, but do you know how to run, optimize, and analyze your own ads?

Enter: Chris Schaeffer. He’s actually working with our WP Tasty team to help optimize their Google Ads, so he’s here today to chat about the strategies, tools, and placements you can consider as you’re getting ads set up for your content.

If the idea of running your own ads makes you want to cry, this episode will calm those nerves and give you a great starting point to a pain-free ad strategy.

In this episode, Chris shares:
  • The difference between AdWords and Google Ads
  • What Google Ads is and how it works
  • Where you can see Google Ads
  • The difference between Google Ads and AdSense
  • When should you consider using Google Ads
  • How to get up and running with Google Ads
  • Strategies for using ads
  • How ads work on YouTube


If you have any comments, questions, or suggestions for interviews, be sure to email them to

We’d like to thank our sponsors, WP Tasty! Check out to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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