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Episode Info:

Yes PRESS THE DAMN BUTTON is my mantra but you might not understand exactly what I mean or how I leverage this mindset within my work flow. 

On this episode I answer your most popular questions in regards to creating video as a business content creator!

  • Where Press The Damn Button Started
  • Why 2020 will also be the year of video
  • What to do after you press the damn button
  • Video strategy for those who embrace the press the damn button
  • What you must do before you record strategic video
  • Why I told those wanting to create viral video to stop listening to this podcast.
  • How I've leveraged lessons from TikTok to create better business videos on Linkedin.
  • My process for creating videos includes defining success, mapping goals, understanding my target audience, thinking about post-production and building a story around my 3 key takeaways.
  • What does my workflow & production of videos look like from my laptop aka my studio recording on a webcam or DSLR camera?
  • What apps and workflow do I use when creating video via my mobile phone.
  • How I think differently about Instagram video vs Linkedin video vs Facebook Video vs YouTube Video.
  • Why EVERYONE must embrace video in some format

Tools, Gear, Book mentioned in this episode:

Recorded on eCamm Live:

Techsmith: Snagit & Camtasia

Video Captions:

Video capturing: DSLR, Webcamera here:

Video editing on the phone: VideoShopapp:


This is a long episode but I promise its full of massive value and insights around everything I think and do with video to grow my business, build trust and create authentic business relationships!


Check out Wix to find out how to build your business on the web. 

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