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In Episode 113, Flourish and Elizabeth look at brand social media accounts’ relationships with fandom, from direct appeals to adopting the persona of a fan. When a musical, a breakfast restaurant, or a streaming service tweets about a Star Wars ship, what exactly do the people managing these accounts hope to achieve? They also answer a listener question about private vs. public fannish spaces online—and unload their feelings about Tumblr’s new group chat feature.

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