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Episode Info:

Select the best approach to entering the marketplace:

  1. A) Category creation
  2. B) Building a better mousetrap

The answer? Both.

We sat down to discuss market strategies with one of HubSpot’s co-founders and current CEO of Lola.com, Mike Volpe.

Mike has been involved in both ends of the spectrum: category creation and building a better tool to serve an existing category. He gives FMF co-host John Rougeux the lowdown in the first of four #TakeoverTuesday episodes focused on category creation.

*More about John Rougeux*John is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

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