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Episode Info:

Deals don’t come easily.

The days of cold-calling and spray-and-pray emails are quickly fading.

What’s a salesperson to do in today’s climate of increased noise, and decreased acceptance?

Collaborate.

Logan Lyles came on a #TakeoverTuesday episode of the #FlipMyFunnel podcast to discuss selling in today’s climate.

He’s the director of partnerships at Sweet Fish Media and has over a decade of experience in B2B sales. Since hopping on board at Sweet Fish, he’s been crushing deals, and he doesn’t do cold outreach.

He gave his 3-step process to stand above the noise, build customer relationships, and close deals.

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