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#FPF – Week 45 April 1st (April Fools Day) has always been notorious as being a day when friends play tricks on one another. In recent years, marketers have also began leveraging this day as a great opportunity to build virality into the brands they represent, as well as sparking new brand awareness through the … Continue reading "April Fools as a Marketing Strategy"

The post April Fools as a Marketing Strategy appeared first on Fist Pump Friday.

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