Film Disruptors Podcast
About This Show
Film is changing. Business models, audience behaviour and technology are all rapidly evolving - transforming the way stories are told, sold and consumed. FILM DISRUPTORS is all about deconstructing these changes and championing the new players making it happen.
In focused and inspiring interviews, senior film executive of over 17 years, Alex Stolz talks to leaders in the field to bring you essential ideas, techniques and strategies from the cutting edge.
Whether you are an emerging storyteller, an established industry professional or simply interested in how film is changing, FILM DISRUPTORS will give you the insights, inspiration and competitive edge to thrive in the new landscape.
Most Recent Episode
Season 2.2 Kaaren Whitney-Vernon: Building Global Franchises with Brand Funding
This episode is a journey into the incredibly exciting possibilities of brand-funded storytelling with Kaaren Whitney-Vernon, Senior Vice President of Branded Entertainment at Shaftesbury. Kaaren is the brains behind one of the most successful branded projects of all time the lesbian-vampire story CARMILLA. Beginning life as a brand-funded web show the story has grown into an award-winning global franchise with a fanbase of millions that has spawned a crowd funded movie as well as a freshly signed book deal!
In this conversation, Kaaren explains the exact process of how she partnered with Kotex, the north american feminine hygiene brand, to create a global franchise that not only was 100% brand (and fan!) funded but also that is owned owned exclusively by Shatfesbury. In a masterclass in not just brand funding but also audience strategy, Kaaren explains how she combines the “three Cs” to make compelling original stories that audiences love: Content, Conversation and Commerce.
Episodes of This Show
Jun 14, 2017
Jun 7, 2017
Jun 1, 2017