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Knowledge and inspiration from leading ecommerce experts. Brought to you by Shopify.
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Selling to Generation Z: Why This Company Launched a Sister Brand
4 days ago
In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers.
Rated 4 out of
This is one of my fave podcasts. I only wish there were more interviews of newly started shopify stores to see how they are managing a new store and getting customers. Its sometimes hard for me to relate to some of their interviewee's who started their store 5 or or more years ago. I feel the ecommerce market is much more competitive now and requires a different approach these days.
Date published: 2016-09-07