Mark Zuckerberg has been preaching video as our future for the last couple years. On Thursday, he's launching the next big step in the company's quest to dominate every last second of your waking life. Facebook is set to debut original shows made by media partners exclusively for the social network, marking the company's official entry into the high-end online video world that already includes rivals Amazon, Netflix, Google, and Apple. It is also a product update, meaning the video tab in Facebook's mobile app will feature a new section called "Watch" to highlight the initiative. "Watch" will also appear on desktop and Facebook's TV apps. Google used to be about transporting you around the open web and connecting you with all the weird, wonderful stuff the internet has to offer. Not anymore. If it was up to Google, you'd never need to leave its growing internet real estate. It's a scary proposition for just about everybody but Google. Between fast-loading AMP articles from major news brands hosted in its domain, full pages of information scraped from outside sites that don't require you to visit them, basic shopping functions built into ads, YouTube, and a host of other features, the Google-verse is more of a digital walled garden than ever. The most recent addition comes in the form of a report that the company is considering killing visible URLs altogether.