A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, page ranking, site speed, ad earnings, content creation, site testing, and much more.Read more »
A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, page ranking, site speed, ad earnings, content creation, site testing, and much more.Read Less
Former Hearst UK Chief Digital Officer, Paul Cassar, joins Tyler and Shelby to discuss the difference in engagement for above and below the fold ads. They also talk about launching brands on Instagram, while Paul gives his take on Snapchat as a platform for digital publishers. The trio also talks about Verizon's ad tech stack, Oath Advertising Platform and the addition of Reach to The Ozone Project.