Experts On The Wire (SEO, Content Marketing, Social Media)
About This Show
Experts On The Wire is a weekly SEO & Digital Marketing podcast hosted by Dan Shure. This show is for the curious and passionate – those that want to discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Digital Marketing.
Most Recent Episode
084: Decoding The Mysterious World of Analytics w/Simo Ahava
On today’s show!
* The problem’s with bounce rate
* Tracking content like a product
* Why most people don’t understand what a session is
* The myth of the ‘non-technical’ marketer
BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.
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Show Agenda & Timestamps
* Google Tag Manager
* SEMrush <– 15-day free trial link
Articles, Resources & Links Mentioned
* Google Developer Experts
* The Myth Of The Non-Technical Marketer
* Ryan Hoover’s Tweet
* Patrick McKenzie’s Tweet
* Forbes article on the Technical Marketer
* Moz: Every Marketer Should Be Technical
* Plug and Play Analytics [Simo’s Presentation Video]
* Analytics 2.0 – Book by Avinash