Experts On The Wire (SEO, Content Marketing, Social Media)
About This Show
Experts On The Wire is a weekly SEO & Digital Marketing podcast hosted by Dan Shure. This show is for the curious and passionate – those that want to discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Digital Marketing.
Most Recent Episode
085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French
5 days ago
Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end, so be sure to stay tuned in for those! In addition to being Director of Sales and Marketing at Search Influence, Paula has also spoken at many conferences such as MozCon Local and Pubcon.
Hat tip to Dana DiTomaso for recommending Paula for Experts.
* Things big brands miss about SEO
* Proving the ROI of SEO
* SEO client retention
* “Success touches” vs support touches
* “Proof terms” in keyword research
BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their Chrome Plugin! Listen to the show for a special code to get 30% off BuzzSumo for 3 months.
Related Episode You Might Like
* Big Brand SEO with Corey Eulas
* Decoding Google Analytics w/Simo Ahava
Show Agenda & Timestamps
* SEMrush <– 15-day free trial link
* Call Rail (for call tracking)
* BuzzSumo’s Chrome Plugin
* Moz Keyword Explorer
Articles, Resources & Links Mentioned
* Nielson direct mail
* “The internet is a cesspool” – Eric Sch