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Episode Info:

J.T. Service leads a growing assortment of endurance sports focused companies, including Soul Focus Sports, Represent Running Series and Silverback Pacific. J.T. and his team specialize in event production for numerous clients like the San Francisco Giants, HOKA ONE ONE shoes, Cumulus Media, JP Morgan Chase, the Lucille Packard Children's Hospital at Stanford, and the Hola Run.

Biggest Takeaways
  • Creativity lies in the interdisciplinary of domains. Combining elements of one experience with another is what can help your event stand out amongst a crowded market.
  • Invest in a social media manager so you can tell your brand story in a way that is unique and authentic
  • Know when to shut down a failing experience or event and shift your energy to the next opportunity.

Listen to the full interview here: http://bit.ly/2uaMimv

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