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If you want to make it on social media today, you need video. And if you REALLY want to make it, you need some viral video. I'm so grateful to the queen of viral video, Shay Rowbottom, who pulled back the curtain on how to create, title, caption and launch viral videos on platforms from Facebook to LinkedIn. If you were ever wondering what makes one thing go viral over another, this is a must listen.

The post 36: Viral Video 101 with the Content Queen Herself, Shay Rowbottom appeared first on Estie Rand.

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