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Episode Info:

It's the beginning of a new year, and you've probably got a lot of motivation to drive your business forward! But don't waste your energy by splitting it a hundred ways - instead, identify the few things that are truly essential, and focus on those. In today's episode I'll tell you how I implement three principles of essentialism in both my work and my lifestyle.


  • How "minimum viable product" applies to a lot more than just your products (2:00)
  • Picking only a few things based on your current season (6:40)
  • A strategy to use if you have trouble narrowing things down (12:01)

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