Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Episode Info

Episode Info:

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Should You Scrub Your Email List
  • [00:40] Everyone believes you need a huge email list.
  • [00:45] If people don’t open your emails, there is no point to having them on the list.
  • [01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
  • [01:33] Eric purges his email list about once per month.
  • [01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
  • [01:58] Mailchimp doesn’t like you scrub your rolls.
  • [02:10] ConvertKit offers scrubbing automation.
  • [02:30] Neil’s list gets scrubbed daily.
  • [02:40] Make sure you send emails at least once per week.
  • [03:34] If Neil has a 31% open rate, he’s in good shape.
  • [03:55] If you have 15% or less, you may be losing revenue.
  • [04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
  • [04:55] This is because your emails will get marked as spam.
  • [05:05] That’s it for today!
  • [05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Episode Options

Listen Whenever

Similar Episodes

Related Episodes