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Episode Info:

 
The Plumbing Marketing Guy Podcast | Episode 2:
 
The Importance Of Call Tracking For Your Plumbing Company
 

If your plumbing company is struggling and you think it may have to do with your marketing, you may want to consider plumbing call tracking.

Those who have applied plumbing call tracking to their plumbing business report extremely encouraging results. The same thing can happen to you.
What IsCall Tracking?
There are many marketing tools and strategies out there today. What tools and approaches to marketing are going to work for you? Which ones should be disregarded entirely? Which ones deserve the bulk of your attention? These are important questions to answer. Thankfully, there are a number of resources that you can take advantage of.

Tracking tools are designed to help you understand your customers. You should be able to use these tools to get an idea of where your customers are coming from, what they want from a business such as yours, and what attracted them to your website in the first place. These tracking tools for the online aspect of your business are easy to come by. Unfortunately, the same cannot be said for the more traditional aspects of marketing your business, which includes the phone system aspect of your business. This is something of a shame, as phone data can prove to be just as useful for analysis as any other type of data.

This is where call tracking can be extremely useful. This is also why you need to take the idea of plumbing call tracking seriously, as there are a number of different ways in which an individual can be directed to calling your plumbing business. Being able to analyze all of these possibilities can provide a considerable benefit.Plumbing call tracking allows you to know where leads are coming from. When you combine this information with learning what drives traffic to the online aspect off your marketing, you’re left with the ability to make short and long-term plans for your business.
Call Tracking And Your Plumbing Company
Utilizing plumbing call tracking for your business is not difficult. Your best bet is to hire a company that understands the various components of call tracking for your business. A professional company will be able to analyze such sources as yellow pages, the newspaper, any magazine, TV, radio, and even email to find out which of those things are generating the leads for your business. Then you will be able to take that information, make changes to your marketing as needed, and watch your overall lead generation capabilities increase dramatically.

Successful marketing means taking advantage of every possibility that’s in front of you. When you combine call tracking with SEO, social media marketing, and other options, you’re giving your business the best possible means to distance itself above the competition.
Do You Need Call Tracking For Your Plumbing Company?
If your business has an established marketing plan, you can still integrate the plumbing call tracking concept into your business. However, this is something you’re going to want to implement as quickly as possible, since it can also involve making substantial changes to your current marketing strategies.

If your business is a new one, and you’re just starting to research your marketing options, then it’s best to establish your call tracking system early, along with everything else you’re planning to do. There is a certain amount of change and troubleshooting that can occur during the early stages of your call tracking system. Having your call tracking system created at the same time you’re developing the rest of your marketing strategies will make it easier to make changes as you go along.

The benefits of call tracking should be obvious at this point. The competition amongst plumbing businesses is relentless. For this reason alone, doesn’t it make sense to do everything you can on the ...

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