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Episode Info:

Today Bob Bentz from Purple Gator comes by to discuss his book, Relevance Raises Response. We talk about mobile advertising as an unprecedented opportunity to deliver tailored ads to consumers dependent on their exact moment and mindset. We also talk about Bob's interesting career path, pioneering mobile marketing from his Ringtone days to now being the founder and CEO of Purple Gator, a highly successful mobile agency out of Philadelphia. To get in touch with Bob, or to buy his book, head over to his site: http://relevanceraisesresponse.com/

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