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In this episode, we’ll talk about the first big win and what it did for the company. You’ve spent half your first round, hired a dozen employees, signed 20 customers. But be honest: Those “customers” were other start-ups, local companies, friends of yours. Then comes a cold lead, a different time zone, your first “mainstream” prospect. It’s the first deal that would legitimize you. You need the win, the money, the morale boost. Time to step up!

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