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Episode Info: As a business presenter and public speaker, you are fighting a war on two fronts; an Internal war and an external one. A lot of people fall victims in this war and I’m here to change that. I want to show you how to turn defeat into victory. My name is Eugene and this is what I do. I help to unlock, inspire and enable platform mastery in business people and today I’m bringing you a 12 minute coaching session on how to win in the battlefield of public speaking, using a key principle from The Art of War for Public Speaker’s, published by Moreau Publishing and available January 2018.   Let's get into it... Sun Tzu Principle: “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” Every speaker, no matter how polished or how comfortable they look, will have fought in the battle of nerves, or against sabotaging self-belief, poor preparation habits, mistaking audience style and knowledge, or against losing control of content delivery, shuffling feet, and unfocused eyes. For many, standing in front of an audience, of any size, is like being in a war, make no mistake about it. We know from countless research reports and surveys that 75% of the business population experience fear when they stand in front of an audience. We also know that when a person experiences fear something happens inside them, a little switch is activated… fight or flight. Here, picture this with me, you are standing in front of an audience… let’s say 200 people… all of whom are staring right at you… waiting for you to start talking. Just staring… watching! Suddenly you notice your mouth is dry, your palms start to sweat… you hear your heart beating through your chest. Then… your voice, out of nowhere, develops a strange, shaky, nervous pitch, and, somehow… you forget how to start… despite practicing your presentation at least 50 times. What’s going on? Let me tell you. The brain is responding to the stress of being in front of all those staring expectant eyes and without any help or permission from you, activates a little ‘engine’ which is responsible for emotions, survival instincts, and memory. This engine sends a message to the adrenal glands… with specific instructions to do something!!! An
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