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Episode Info:

At 29, Brian decided that a life in Public Accounting was not for him! He quit his job and went to California to look for a new business idea and to surf. He soon noticed that there were no sheepskin boots in California, so he and a friend brought six pairs from Australia to test and so, “UGG” was born.

Top 3 Value Bombs:

1. You have to have a certain amount of ignorance to be a good entrepreneur because if you knew all the obstacles ahead of you, you will never start a business.

2. You have to capture the image of what you want your target market to feel, the more you put emotions to your visuals the more successful you can be.

3. The most disappointing disappointments will become your greatest blessings.

Check out and get Brian’s book or his audio book - The Birth of a Brand


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