May The Best Brand Win
About This Show
Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.
For more info visit www.robertsoncomm.com.
Most Recent Episode
08/04/17 Episode 61: What Other People Think
One the greatest enemies of creativity in the world today is the opinions of others who probably aren’t as creative and don’t have near as much guts as you marketers do. If you’re in a client situation, the client makes suggestions to “improve” the work on the way to approvals, but they aren’t really the experts so the work actually can suffer quite a bit. How can you get your creative ideas through the gauntlet of idiocy present in most human-based organizations? Well, tune in to this episode and we’re gonna talk about it and give you some tips and tricks for maximizing your creative output even in the most conservative of marketing organizations. We’ll also see who’s taking chances and winning (or losing) because of them. It won’t be safe or politically correct in any way, but it’s gonna be fun!