May The Best Brand Win
About This Show
Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.
For more info visit www.robertsoncomm.com.
Most Recent Episode
Episode 78: Measurement
2 days ago
“What gets measured gets managed,” they say and that’s certainly true. But how do measure marketing’s success or failure in a given organization? What are the key metrics today that need to be watched? And which ones don’t matter at all? I’ll share all of these answers and more with you on the next Tony-award winning episode of May the Best Brand Win on Entertalk Media. We’ll also hit who’s winning and losing (by pretty much anyone’s standard) and I’ll give you some real-world 2018 measurement tips and tricks that will elevate your company’s marketing to the next level!
Episodes of This Show
Dec 1, 2017