Engage With Story
About This Show
Engage With Story is a weekly show exploring how digital storytelling, content creation and marketing engages an audience and moves them to take action through stories. Hosted by Ben Amos of Engage Video Marketing and featuring inspiring story experts from the world of business, marketing, film, entrepreneurship and education.
Most Recent Episode
EWS038: Why You're Not the Hero of Your Own Brand Story
6 days ago
In today's short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story. You are not the hero of your story. In this episode: Heroes are flawed WIIFM not WIIF Them Can your brand ever be positioned as the hero Links mentioned in the show: Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.