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Why do some people succeed, why do some fail? Why do some companies succeed and others don’t?


Lots of research has been done and books written about this, but for host Niel Malan, it comes down to one thing: Client Success.


Look at it this way: People don’t buy a product or service for the product or service… they buy it to achieve an outcome, a particular result. 

For example, why does someone buy a drill? It’s not because they want a hole in the wall, it’s because they want to hang a picture of their family or a painting.

If you are the drill manufacturer, you will only be successful if you can help your clients achieve the result they want.


In this episode of Elite Entrepreneur, Niel looks at why client success rather than client service is the true measure of a company’s success.




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