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Episode Info:

I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy. It’s no panacea. It’s not going to replace your prospecting efforts. At least not overnight. But it can help you generate a steady stream of quality leads. And that’s reason enough to consider creating one for your business. In this episode you’ll hear Ana Gascon Ivey, a copywriter and copyeditor who wrote and published her own lead magnet a few months ago. She explains how this lead magnet has helped her land clients ... and how it’s helped elevate her authority and open all kinds of doors...

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