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Episode Info: With a focus on business development, sales and marketing, David is a strategic problem solver who has held several C-level and executive positions in organizations across a number of industries including Food Service, Consumer Packaged Goods, and Technology.  David’s experience includes, President/CEO at Kingsmill Foods, partnering with organizations such as, Tim Horton’s, Nestle, Kraft and Second Cup, Chief Strategy Officer at ChannelAssist, leading programs for HP, Rogers and Toshiba, CEO of and CEO of OtolaneSoft Corporation, both leading mobile online auction platforms for auto dealers and founding Sorger & Company Inc., a consulting practice with clients including, OTEC Research/GP8 Sportwater, Teaopia (acquired by Starbucks), XELA Enterprises and MTY Group.   WHAT YOU WILL LEARN IN THIS EPISODE: The role of technology in the success of Domino's Pizza   How David sold his first business for $100K within one week of graduating from college  The deadliest mistake salespeople make 4 business trends shaping  our future today SHOW NOTES [00:24] Intro [01:22] Welcome David [01:39] Business success stories that inspire David [01:51] Success of Domino's Pizza  [03:28] Leveraging the technology [04:23] Starting his first company [05:58] The meaning of ecosystem [07:27] Talking Instead of listening [08:23] How to engage prospects  [10:35] Favourite Sales failure [10:53] Building trust [13:11] Food service, retail, CPG and automotive [14:01] Kingsmill Foods [15:46] Stories that excite David's customers [16:47] Personalization [17:36] Future trends [17:56] Smooth commerce [19:52] Challenges facing today’s sales leaders [20:37] Technology [21:20] Time [22:26] The art of storytelling [26:08] Contact info [27:42] Outro   SHOW TRANSCRIPT Ed Bilat: David Sorger, welcome to the show. David Sorger: Thank you, Ed. Ed Bilat: It's a pleasure to have you. I can't wait to catch up on the stories. We had a great meeting back in April. So thank you so much for coming to the show today. But before we start, let me ask you our traditional question, what business success stories inspire you and why? David Sorger: The one that's most relevant to me based on what I'm doing currently would be Domino's success story. Ed Bilat: The pizza place? David Sorger: The pizza place itself and I'll explain to you why. Approximately seven years ago they were on the verge of bankruptcy and they made a very bold and inspiring decision and that decision was to become a technology company first and a pizza company second. And they claimed that they don't have the best pizza. They claim to this day that they don't have the best pizza, but they wanted to make sure that they would appeal to obviously the growing new demographic that wanted the convenience over anything else. And so they shifted completely and became a technology company and made sure that any way you want to order Domino’s, you could order Domino's. And as of last February, they overtook Piz...
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