The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
About This Show
Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more. Learn more at EcommerceInfluence.com.Read more »
Most Recent Episode
148 - Ecommerce Marketing Strategy: What Will Get You To 8 Figures?
4 days ago
The number one question I get from ecommerce business owners, whether they’re just starting out or making $4MM a year, is: how do I scale? If you’re asking yourself that question, this episode is for you. In today’s Flash Episode I’ll walk through the big picture strategy that will help guide you on the path to 8 figures. We’ll talk about the three phases of growth, from $0 to $10MM, and what you should be doing at each phase in order to grow your business. I’ll talk about how your role as business owner will evolve as your company scales, and the three levers you should focus on to scale your business. And, I’ll share my #1 piece of advice for what you can do today to kickstart your growth. Episode Highlights 4:03 (Phase 1) The importance of finding a marketing channel that works for you, learning it well and doubling down on it. 5:36 (Phase 2) Now that you’ve mastered the channel, here’s why you need to remove yourself to continue growing. 7:41 Once you've found your replacement, its time to focus on increasing these key metrics. 8:47 How email is still king when it comes to increasing buyer frequency. 11:25 (Phase 3) If 8 figures is in sight, it might be time to step out of the way and develop a team to take over 13:59 How developing a hiring plan can increase your growth to 8 figures 14:55 This is the one thing you should never expect when hiring someone to replace you in a role. Links and Resources EP 131: Productivity Hacks with Sebastian Marshall Brand Growth Experts Foxwell Digital Sponsor This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money. I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding.Read more »
Rated 5 out of
Massive Value For Quick Episodes
I've just started listening, and I feel like every episode I'm taking a mass amount of notes for a very digestible podcast. Andrew and Austin give very actionable advice that eCommerce professionals whether just starting out or advanced marketers can come up with takeaways. A must listen to evolve your store.
Date published: 2018-05-26