The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
About This Show
Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more. Learn more at EcommerceInfluence.com.
Most Recent Episode
126 - The Big Facebook Advertising Episode for Q4: Part 2
Do you want to know the secret formula for creating high converting Facebook ads? Are you ready to make video ads work for you? Then get ready for part 2 of our big Facebook advertising episode. Molly McCarty returns to share her plans for making Q4 a success despite high CPCs and CPMs. Deirdre Kelly joins us to talk about value-based optimization and what you need to know about this offering to ensure you get the most out of it for your clients. Deirdre also shares one of her secrets to creating great lookalike audiences - Klaviyo integration. Klaviyo is one of our favorite tools - if you’re interested in a free trial, you can sign-up via this link. Did you miss Part 1 of our big Facebook advertising episode? Check it out here! Episode Highlights: 2:50 - Molly sets the record straight on what creative converts the best. 5:42 - What the “gurus” are saying is great right now, but actually isn’t working. 7:38 - What your Facebook video needs to do in :15 or less 8:04 - Why strong creative and this seed audience will be mega important to your Q4 strategy 12:30 - How Broad Match DPAs are helping change the Facebook game