The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
About This Show
Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more. Learn more at EcommerceInfluence.com.
Most Recent Episode
124: [Case Study] The Effort Illusion: How Working Less Allowed Bombtech Golf to Finally Explode
6 days ago
Does the thought of cutting back on hours put fear in your mind? If so, you’re not alone. In this episode you’ll learn why cutting back on hours could be the secret to unlocking growth. About a year and half ago, Tyler “Sully” Sullivan from Bombtech Golf found himself at a familiar entrepreneurial crossroads. Burned out from 80 hour weeks and frustrated by the limited time he had with his newborn, Sully decided to pull the pin on excessive hours. From now on he’d only work 2-3 days a week. That decision led to the fastest growth in Bombtech history. Now he’s working smarter, growth is easier, and spending more time with his family. In this episode, you’ll learn what it takes to unlock growth, why you should do things that don’t scale, and how to start a community. Episode Highlights: 8:56 How you can improve your business by finding the things you’re not good at 10:48 Do you want your business to grow? Eliminate the options 14:03 Why you should be using Facebook Groups to grow your test group 14:47 If you’re posting on social just about you, no-one is going to care. 16:56 How eliminating the “I’m the Owner” mindset with your customers will help you scale your business 17:22 The social media post that lead to Bombtech’s first million in sales 20:22 Never underestimate a hand written thank you note 22:44 Pulling levers: why you should consider adding an ads specialist 23:50 What's the hardest part of delegating? Hiring those who are skilled enough to take over 26:42 How bombtech is focusing on the customer & a new backyar